Medicine Expert
A medical-education platform running certified courses for healthcare professionals — from nurses to specialist physicians. In 12 months we took Meta Ads from zero to their #1 paid sales channel, optimizing on CRM data instead of inflated in-platform numbers.
Niche
Medical Education
Channel
Meta Ads
Timeline
12 months
Services
Media Buying
5x
return on ad spend over 12 months
60%
of registrations for flagship events driven by Meta
10–15
course launches promoted every month
#1
paid sales channel — built from zero
Sound off — tap a video for sound
Competitors had owned the paid channel for years while the client relied on organic social alone. The account we inherited ran Traffic campaigns — one creative per campaign, no conversion tracking, no analytics. Worse, Ads Manager reported results almost 3x better than the CRM actually showed, so nobody knew which course launches made money and which quietly burned budget.
0
Rebuilt the account from scratch around Purchase optimization: campaign structure split by event type, warm and lookalike audience tiers, and a clear scaling logic — replacing the one-creative-one-campaign Traffic setup.
0
Built custom end-to-end analytics: a bespoke CRM connector feeding Looker Studio, matching every campaign to real registrations and payments — so decisions ran on actual sales, not on in-platform numbers that were inflated ~3x.
0
Optimized twice a week against CRM truth: campaigns above 400% ROAS got budget increases, anything under the 200% break-even was cut or rebuilt.
0
Put a medic in charge of creative: our lead strategist holds a medical degree, so every launch got 4–5 angles that sell professional substance — speakers and CME credits, specialty-specific topics, clinical case breakdowns — instead of one generic banner.
0
Ran a rolling calendar of 10–15 course launches a month, each prepped at least two weeks ahead; concentrated spend on bestseller courses and moved the long tail to organic.
“Meta went from a blind spot to our main sales channel. For the first time we can see exactly which courses pay back their ad spend — and the team runs the whole cycle, from creatives to analytics, without us having to chase anyone.”
Rosty C.
Founder, collaba.team
“The biggest lesson from this project: not every course deserves ad budget. We had clear bestsellers, and once we shifted spend toward them and let organic support the rest, growth became steady. My medical background did the rest — I knew which topics and triggers genuinely matter to doctors, so our creatives spoke their language.”
Not every course deserves paid budget. Once the data showed which programs consistently sold, we doubled down on the proven winners and let organic carry the rest — that is what made growth predictable.
Laserhouse
15.6×
leads 193 → 3,004
→
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Kyiv, Ukraine · worldwide clients
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