PPC that captures intent, not just clicks
Structured Google and Apple accounts, smart bidding and clean feeds — built around your margins and seasonality, not autopilot recommendations.
Two platforms, full intent coverage
Google Ads
Search, Shopping, Performance Max and remarketing — structured for control and clean data, not black-box autopilot.
Apple Search Ads
The quiet channel most brands ignore — profitable installs captured straight from App Store search.
Solution included, no extras to buy
Tracking setup
Conversion tracking, GA4 and offline import configured before launch.
Account structure
Campaign architecture built for control and scale.
Live dashboards
Spend, revenue and search terms — visible 24/7.
Weekly reporting
Numbers, learnings and next-sprint plan every week.
Feed & ad copy improvements
Continuous testing of titles, assets and feed quality.
Semi-weekly optimizations & daily checks
Bid and query passes twice a week, budget checks every day.
Platforms & tools we run daily
Google Ads
Google Merchant Center
Apple Search Ads
GA4
GTM
Looker Studio
How a PPC engagement runs
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Account & tracking audit
Conversion setup, query waste and structure inspected before we touch bids.
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Keyword & feed strategy
Intent map, negatives, feed quality — matched to margins and seasonality.
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Restructure & launch
Clean campaign architecture with realistic CPA/ROAS targets.
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Smart bidding ramp-up
Bid strategies fed with the right signals, scaled in stages.
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Weekly optimization loop
Query mining, asset tests and budget shifts — reported every week.
What pricing depends on
No fixed menus — the fee reflects the actual scope. Most projects run as a monthly retainer or a percentage of managed spend; audits are fixed-price.
Monthly ad spend
Bigger budgets need tighter query and budget control.
Number of platforms
Google only, or Google + Apple Search Ads.
Catalog size
A 50-SKU store and a 10k-SKU feed are different jobs.
Market count
Each language and geo adds structure and copy work.
Frequently asked questions
What budget do we need for PPC?
Search works from smaller budgets than paid social — from around $3–5k/month per market there is enough data for smart bidding to learn. Below that we start with exact-intent campaigns only.
How fast will we see results?
Search shows direction within 2–3 weeks; Shopping and Performance Max need 4–6 weeks of conversion data to stabilize.
Performance Max or classic Search?
Both, in the right proportion. PMax scales, but only on top of clean feeds and tracking — we never run it as a black box without guardrails.
Who owns the ad accounts?
You do — always. We work inside your accounts, so all history and data stay with you.
How do you report?
A weekly report with spend, revenue/leads, search-term learnings and next steps, plus a live dashboard.
"
They cut 40% of wasted spend in the first month just by cleaning search terms and restructuring.
Placeholder Name
Home services, Lead Generation
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Apple Search Ads finally profitable after two failed agencies.
Placeholder Name
App studio
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Shopping revenue almost doubled after the feed rework — same budget.
Placeholder Name
eCommerce brand
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Kyiv, Ukraine · worldwide clients
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