Happy Laser
Happy Laser is a single-location laser hair removal studio that was producing all of its own content with no way to tell which posts actually filled the diary. In two months of Meta Ads we turned roughly £3.5k of budget into around £40k of booked treatments, by pushing bookings from their salon software back into Meta and optimising for purchases instead of leads.
Niche
Laser hair removal · single-location studio
Channel
Meta Ads
Timeline
2 months — August–September 2025
Service
Media buying
13.44
blended ROAS in month one
£3.36
per treatment booked
441
treatments booked in month one
~£40k
booked treatment value over two months
Sound off — tap a video for sound
Happy Laser is one salon competing for the same postcodes as chains with far bigger budgets. The owner was making all the content herself and running it without conversion tracking, so nothing separated a post that filled the diary from one that only collected likes. Bookings were taken inside the salon's booking software rather than on a checkout page, which meant Meta had no purchase signal to learn from, and every earlier attempt at paid had been pointed at cheap traffic and cheap leads instead of at treatments actually booked.
0
Wired conversion tracking into their booking system before anything was launched: every completed booking and its treatment value was sent back to Meta, which gave the algorithm a purchase signal to optimise against instead of a proxy.
0
Built the account as three campaigns rather than one: a top-of-funnel campaign carrying a discounted first-visit offer to cold audiences, a mid-funnel campaign educating people who already followed the salon, and a retargeting campaign putting re-booking offers in front of past clients.
0
Optimised for Purchase from day one instead of Leads: the standard beauty playbook chases cheap form fills, and buying the booking directly brought in people who had already decided to spend the money rather than people willing to leave a phone number.
0
- Ran the account on a fixed weekly rhythm: two rounds of new ads launched and two optimisation passes every week, scaling whatever cleared the line and switching off whatever did not, with a break-even of roughly £25 per booking as the threshold.
0
Sourced creative from the salon’s own content rather than a stock library: we chose which organic posts were worth promoting, added our own statics around the offers, and found that before-and-after shots and the owner explaining the treatment beat everything produced from scratch — especially in retargeting.
“We are really happy about the results. For the first time we can see which ads are actually filling the diary. Keep moving.”
— Rosty C.
Founder, collaba.team
"Lead-generation objectives are the default in beauty because they produce cheap numbers quickly. Feeding the actual booking back to Meta costs a day of tracking work and changes who the platform goes out looking for. On a single-salon budget, that one decision carried the whole account."
Lead-generation objectives are the default in beauty because they produce cheap numbers quickly. Feeding the actual booking back to Meta costs a day of tracking work and changes who the platform goes out looking for. On a single-salon budget, that one decision carried the whole account.
Bali Nexus
$7.8M
in villa sales from the leads we generated
→
Ready to scale your paid social?
Send a short brief — we'll come back within one business day with first hypotheses and a call slot.
Kyiv, Ukraine · worldwide clients
What kind of business are you growing?
We typically work with businesses generating over $25,000 per month — does your brand qualify?
What do you need most right now?
Where do we send the plan?
Only latin letters, spaces, ' and - are allowed (min 2 letters) Please enter a valid email (latin characters only)Preferred way to contact you — pick any
Please pick at least one contact methodSounds like we're not the right fit — yet
We take on projects from $25k/month in revenue so our fee pays for itself. Meanwhile — our growth notes are free, and when you hit that mark, write us: rosty@collaba.team
Thanks — got it ✓
Book your free strategy call right now: