Bali Nexus

Bali Nexus is a Bali-based agency that sells premium villas and land-lease property for owners and developers, to buyers in the United States, Canada, Australia, the Gulf and across Europe. They opened the business with no ad account, no creative and no marketer, and in eight months we built the lead engine behind 5,151 leads, 15 villa sales and $7.8M in revenue.

Niche

Real Estate

Channel

Meta Ads

Timeline

March – November 2025

Service

Media buying

$7.8M

in villa sales from the leads we generated

15

villas sold over the eight months

5.151

leads generated across all markets

3x

ower cost per lead, March to June

// Ad creatives

Sound off — tap a video for sound

// Challenge

There was nothing to inherit. The founders had just left their previous employer to start Bali Nexus, so the business manager, the ad accounts, the payment cards and the first creatives all had to be built before a single ad could run. There was no marketer on the client side and no brief worth the name: up to a hundred villas were live at once, priorities moved week to week, and the instruction was to test everything — every property, every market, three language versions of each. The first month of leads cost $15.98 apiece, and the client kept several other media buyers running in parallel to see who could do better.

// What we did

0

Built the account from nothing before a single ad could run: business manager, ad accounts, payment methods, tracking and the first round of creatives, all produced in-house because the client had no designer and no marketer to brief one.

0

Ran launches on a fixed weekly cadence instead of reacting to whichever villa the client mentioned last: one property planned per Monday, taken live across six or seven countries and three language versions at once, with materials prepared from Thursday — four launches a month, and 1,416 ads across 235 campaigns over the period.

0

Stopped narrowing the audience the way the client wanted it narrowed: interest stacks and age brackets came off, targeting went broad, and the only country-level exceptions we kept were the ones the data earned — major cities in some markets, a gender or age limit in others — which took the cost per lead from $15.98 in March to $5.29 in June while monthly spend went up 2.5x.

0

Wired the lead forms into the client’s CRM and built reporting they could read without us: every Meta lead reached their sales team automatically, and a Looker Studio dashboard tracked leads, cost per lead and the next round of improvements instead of the in-platform view alone.

0

Turned the whole portfolio into a catalogue in October: 609 properties segmented into seven price-tiered sets, so a newly listed villa went into dynamic ads within a day instead of waiting on a manual build.

// Screenshots

The soft launch, before any of it worked: 120 leads in March at $15.98 each, on $1.92K of spend.

Three months later on 2.5x the budget: 908 leads in June at $5.29 — the same account, with the client’s targeting brief taken out of it.

The launch cadence in one quarter: a new property taken live across six or seven countries every Monday, campaign by campaign.

609 properties in the catalogue, split into price-tiered sets — a new villa entered dynamic ads the day it was listed.

Where the leads came from. The United States carried the volume, Canada and Australia the efficiency: 5,151 leads across all markets at $7.43 blended.

The seven months after the soft launch: 5,031 leads at $7.22, on $36.31K of spend.

// A WORD FROM THE TEAM

— Rosty C.

Founder, collaba.team

“The client wasn’t a marketer, and the targeting brief he gave me — these interests, this age, these countries, in some markets only women decide — was the thing standing between us and a workable cost per lead. So I stopped following it. Targeting went broad, the money went into creative quality instead of audience theory, and the only exceptions I kept were the ones each market actually earned. The one thing I never got done was moving the traffic onto their website: it had bugs nobody would fix, and I’m still convinced it would have sold more villas than the lead forms did.”

// KEY TAKEAWAY

Broad beats the brief

A client who is not a marketer will hand you a targeting brief built on assumptions about who buys — an age, a stack of interests, a belief about who makes the decision in that country. Test it, then be ready to throw it out. On this account every restriction we removed made the leads cheaper, and the budget that stopped going into audience theory went into better creative, which is what actually moved the number.

Ready to scale your paid social?

Send a short brief — we'll come back within one business day with first hypotheses and a call slot.

rosty@collaba.team

Kyiv, Ukraine · worldwide clients

STEP 1 / 4

What kind of business are you growing?

We typically work with businesses generating over $25,000 per month — does your brand qualify?

What do you need most right now?

Where do we send the plan?

Only latin letters, spaces, ' and - are allowed (min 2 letters) Please enter a valid email (latin characters only)

Please enter your phone number

Preferred way to contact you — pick any

Please pick at least one contact method

NOT A FIT YET

Sounds like we're not the right fit — yet

We take on projects from $25k/month in revenue so our fee pays for itself. Meanwhile — our growth notes are free, and when you hit that mark, write us: rosty@collaba.team

Thanks — got it ✓

Book your free strategy call right now:

Loading calendar…

Collaba.team