Easy Express
A delivery service switching agencies after months of flat results. Within one quarter we cut CPA by 28% and stabilized ROAS at 6.8x.
Niche
Logistics & delivery
Channel
Meta Ads
Timeline
90 days
6.8x
ROAS in 90 days
−28%
CPA vs. previous agency
2.4x
CTR recovery
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The previous agency ran a single broad campaign with creative untouched for five months — fatigue had driven frequency up and CTR to a third of its launch level.
0
Audited and restructured the account into clear prospecting / retention layers.
0
Refreshed the creative pipeline with UGC-style ads localized per city.
0
Moved budget decisions to a weekly cadence tied to cohort payback, not last-click ROAS.
Jewelry Brand
24.8x →
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Kyiv, Ukraine · worldwide clients
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