Jewelry Brand
A Ukrainian jewelry brand with strong organic sales but no paid structure. We built the full Meta Ads funnel from scratch and scaled it to $13.93M in tracked revenue.
Niche
Jewelry · UA
Channel
Meta Ads
Timeline
6 months
24.8x
blended ROAS
$13.93M
tracked revenue
+2.3k
sales MoM in 6 months
−31%
CPA vs. first month
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The brand relied entirely on Instagram organic and repeat buyers. Previous attempts at paid ads burned budget with no attribution — no pixel events, no catalog, no creative testing process.
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Rebuilt tracking: pixel + Conversions API, full-funnel events, verified catalog feed.
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Segmented audiences into cold prospecting, engagers and dynamic retargeting tiers.
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Set up a weekly creative-testing sprint: 8–12 new assets tested against control every week.
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Scaled winning ad sets with cost caps, protecting ROAS during budget jumps.
Power Tools Store
23.9x →
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Kyiv, Ukraine · worldwide clients
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