Adriatic Residence
A seaside development of eight furnished homes on the Adriatic coast, priced from €115K and marketed to buyers across Central Europe, came to us with no ads, no account and no wish to run marketing in-house. In four months we built Meta lead generation from scratch in seven markets and brought in 1,560 leads at €3.03 each against a €5 target.
Niche
Real Estate
Channel
Meta Ads
Timeline
April – July 2024
Service
Media buying
€3.03
cost per lead against a €5 target
1,560
leads in four months
€1.63
cost per lead on video creatives
7
Central European markets
Sound off — tap a video for sound
The owner had eight standalone two-bedroom homes in an olive grove 150 metres from the beach and wanted them sold to foreign buyers, but had no ad account, no campaigns, no creative and no interest in running any of it herself, so she hired us through Upwork. Everything had to be built from nothing: the account, the tracking, the creative, and the route from a Meta lead into her CRM. The buyers were in other countries and had never seen the place, the only source material was the footage and photos she had on hand, and the bar was clear: in Europe, a lead under €5 counts as a win.
0
Built the account and the lead flow from scratch: Meta campaigns optimised for website leads, tracking set up inside Meta, and an integration that sent every lead straight into the owner’s CRM, where an email sequence warmed people up before she called them to book a viewing.
0
Produced all the creative in-house from the owner’s own footage and photos: static ads and videos cut in Canva, including a version with a male voice-over, each approved by the client before launch, which brought leads in at €1.59–1.65 against €2.14–3.65 on the best-performing statics.
0
Split Central Europe into three-country campaigns, with Poland, Slovakia and Slovenia in one, Austria, Germany and Czechia in another, and Hungary tested on its own, so each cluster had its own budget and its own cost per lead to read.
0
Tested buyer personas against broad country targeting and let the numbers decide: the retiree, professional and family ad sets came in at €4.82 a lead on average against €2.67 on broad country audiences, so they were switched off and the budget moved to the winners.
0
Ran the account on a fixed rhythm: at least one new launch every week, a check every day, a round of switching off underperformers twice a week, two to three calls with the client each week and a written report every week.
— Rosty C.
Founder, collaba.team
“I had just run lead generation for villas in Bali, so I walked in knowing what works for property ads: real footage of the place, simple messages and broad audiences. The rest came from the product. The Adriatic sells itself, the homes were priced well below what buyers expected, so a lot of people wanted to come and see them, and the owner followed up every lead herself. Cheap leads only turn into viewings when someone on the other side picks up the phone, and here she did.”
Real estate briefs start with a portrait of the buyer, and it is tempting to build the whole account around those portraits. Test them once against broad targeting, compare them on cost per lead, and move the money to wherever the creative is finding people. For a product this visual, real footage of the place did more targeting than any persona.
EuroLoans
16,000+
completed registrations
→
Ready to scale your paid social?
Send a short brief — we'll come back within one business day with first hypotheses and a call slot.
Kyiv, Ukraine · worldwide clients
What kind of business are you growing?
We typically work with businesses generating over $25,000 per month — does your brand qualify?
What do you need most right now?
Where do we send the plan?
Only latin letters, spaces, ' and - are allowed (min 2 letters) Please enter a valid email (latin characters only)Preferred way to contact you — pick any
Please pick at least one contact methodSounds like we're not the right fit — yet
We take on projects from $25k/month in revenue so our fee pays for itself. Meanwhile — our growth notes are free, and when you hit that mark, write us: rosty@collaba.team
Thanks — got it ✓
Book your free strategy call right now: