Power Tools Store
A UK power-tools retailer stuck at break-even on paid. We restructured the account around margin, not revenue, and took it from zero to 120 paid sales a day.
Niche
Tools & DIY · UK
Channel
Meta Ads
Timeline
8 months
23.9x
ROAS on scaling months
£9.7M
attributed revenue
120/day
paid sales, from zero
−60%
CPA vs. previous setup
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A 4,000-SKU catalog with wildly different margins meant blended ROAS targets were meaningless — the account "looked fine" while losing money on half its orders.
0
Split the catalog into margin bands and set per-band ROAS targets instead of one blended goal.
0
Rebuilt the feed with enriched titles and category attributes for better DPA matching.
0
Launched seasonal prospecting waves aligned to trade demand (spring builds, winter workshop).
0
Introduced post-purchase flows to lift LTV and unlock higher acquisition CPAs.
Easy Express
6.8x →
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Kyiv, Ukraine · worldwide clients
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