Bookland
An online bookstore with thousands of titles, strong in Google Ads but invisible in paid social. In 15 months we built Meta and TikTok from zero into steady sales channels — averaging 8.3x ROAS over the last six months, verified in analytics rather than the ad account.
Niche
Books eCommerce
Channel
Meta Ads · TikTok
Timeline
15 months, ongoing
Services
Media Buying
8.3x
average ROAS, last 6 months — analytics-verified
10,391
purchases in those 6 months
0→2
paid channels built from zero: Meta + TikTok
+2
new clients referred by Bookland
Sound off — tap a video for sound
Before us, paid social meant boosted Instagram posts from a part-time contractor: no Pixel, no product catalog, no system — and reported results that never matched analytics. The product feed could not even be shared between platforms because of an ID mismatch with the Google feed. And the client needed more than sales: as a consumer book brand, they had to stay permanently visible to their audience.
0
Laid the foundation before spending a dollar: full site and ad-account audit, Meta Pixel installed, and a new product catalog built from scratch — solving a feed-ID mismatch that had made the Meta and Google catalogs incompatible.
0
Designed a dual strategy with a monthly media plan: conversion campaigns split by category, publisher and individual titles for sales, plus an always-on awareness layer — reach and Instagram profile-visit campaigns that kept the brand in the feed and fed the organic follower base.
0
Built a Top-100 bestsellers engine: instead of promoting the whole range, we hand-picked top performers from cross-channel sales analytics — current hits, new releases and last year’s winners — and packed them into dedicated catalog sets with their own campaigns.
0
Launched TikTok from zero as a second channel: follower growth plus e-commerce campaigns — 59 ad groups running at a 24.6x in-platform website ROAS.
0
Ran a tight operating rhythm: media plan approved at month-end, campaigns and budgets rebuilt in the first days, 2–3 new launches every week — with every decision made on Google Analytics and Data Studio numbers, scaling campaigns above twice the 300% ROAS target and cutting the rest.
“We came for a Meta Ads launch and better performance — and got a managed, scalable system: a strategy and media plan every month, transparent numbers we could trust, and two channels that actually sell books. We’ve already recommended the team to two more businesses in our niche.”
— Rosty C.
Founder, collaba.team
“The turning point was giving up on promoting everything. We built our own view of what actually sells across every channel, packed those top performers into curated sets, and let the catalog do the rest. And with the brand-awareness layer always on, every sales campaign landed on an audience that already knew the store.”
In a store with thousands of titles, growth doesn’t come from advertising more — it comes from advertising the right hundred. Curate the range by real sales data, keep the brand permanently visible, and judge every campaign by analytics rather than the ad account’s flattering numbers.
Rift Gear
4.87×
ROAS in month one
→
Ready to scale your paid social?
Send a short brief — we'll come back within one business day with first hypotheses and a call slot.
Kyiv, Ukraine · worldwide clients
What kind of business are you growing?
We typically work with businesses generating over $25,000 per month — does your brand qualify?
What do you need most right now?
Where do we send the plan?
Only latin letters, spaces, ' and - are allowed (min 2 letters) Please enter a valid email (latin characters only)Preferred way to contact you — pick any
Please pick at least one contact methodSounds like we're not the right fit — yet
We take on projects from $25k/month in revenue so our fee pays for itself. Meanwhile — our growth notes are free, and when you hit that mark, write us: rosty@collaba.team
Thanks — got it ✓
Book your free strategy call right now: